Not in a boardroom. In a house where a dog barked from 5am every morning — and nothing we tried actually worked.

It started with my father's dog, Max. A rescue — loyal, loving, and completely incapable of staying quiet. We tried everything: training classes, citronella collars, bark-activated devices that barely worked. Max kept barking. The neighbors kept complaining. And my father, who loved that dog more than anything, started dreading his own backyard.

That frustration pushed us to look harder. We researched the science behind ultrasonic deterrents, studied what separated devices that worked from the ones that didn't, and spent months testing until we found a solution we'd actually feel comfortable using on a dog we loved. No shocks. No pain. Just a consistent, high-frequency tone that interrupts the behavior without harming the animal.

We built Pets&Co. around one belief: you shouldn't have to choose between a quiet home and a dog you feel good about. Every product we carry is tested against that standard. If we wouldn't use it on Max, it doesn't make it into our store.

Today, over 10,000 dog owners have found their quiet back. We're proud of every single one of them — and we're still thinking about Max every time a new order comes in.